Race. A four-letter word. The greatest social divide in American life, a half-century ago and today. In this period, the U.S. has seen the most dramatic demographic and cultural shift in its history, with what can be called the "colorization" of America. But the same nation that elected its first Black president on a wave of hope—another four-letter word—is still engaged in endless culture wars. How do Americans see race now? How has that changed—and not changed—over the half-century? Join MACLA, KQED and Jeff Chang as he reads from and discusses his much-anticipated book, Who We Be: The Colorization of America (St. Martin’s Press, 2014). From the dream of integration to the reality of colorization, Who We Be remixes comic strips and contemporary art, campus protests and corporate marketing campaigns, Martin Luther King, Jr. and Trayvon Martin into a powerful, unusual, and timely cultural history of the idea of racial progress.